Why has my Klout score dropped

This seems to be the question that many Klout users asks themselves since yesterday. The reason is simple: Klout has released a new version of the algorithm to measure the influence to improve their accuracy and transparency. The algorithm will now track better the quality of your interactions instead of the quantity. According to their […]

How to measure twitter reach

Today we are going to talk about how to measure twitter reach from one of my most used applications: Microsoft Excel. The tool you have to download to do it is Analytics for Twitter and allows to query Twitter directly from Excel thanks to the free PowerPivot Add-in that needs to be installed too in […]